Extolla strengthens commitment to New Zealand with senior supply chain appointments
Independent supply chain consultancy Extolla is continuing to strengthen its presence in New Zealand with the appointment of Auckland-based supply chain leader Adam Rowland as Senior Consultant, Commercial Strategy & Transformation.
Editor’s Note: This article was originally published in the July 2026 edition of NZ Shipping Gazette and is republished here with permission.
The appointment reflects Extolla’s continued investment in the New Zealand market, where the business has been supporting customers for more than three years through strategic consulting, supply chain transformation, software implementation, warehouse optimisation, and operational improvement. During that time, Extolla has partnered with some of New Zealand’s leading retail groups, manufacturers, distributors, government organisations, logistics providers, and transport organisations, delivering expertise across end-to-end supply chains.
With an established New Zealand entity, local leadership and a growing portfolio of projects, Extolla continues to expand its capability to support Kiwi businesses navigating increasingly complex supply chain challenges.
Extolla’s Chief Executive Officer Peter Kendall said New Zealand remains a strategically important market for the business.
“New Zealand has been an important part of our growth from the day that we started. We’ve built strong relationships with customers across the country and continue to see strong demand for practical supply chain expertise that delivers measurable outcomes,
Adam’s appointment strengthens our local presence and reinforces our commitment to supporting New Zealand organisations with experienced, on-the-ground expertise.”
– Peter Kendall, CEO, Extolla
Adam brings more than 25 years of international commercial leadership experience across buying, merchandise planning, product strategy, and supply chain. Having worked with major global retail organisations across Europe, Australasia, and the Asia-Pacific region, he specialises in helping businesses improve forecasting accuracy, inventory productivity, assortment strategy, and cross- functional alignment.
His experience spans both large enterprises and founder-led businesses, with a strong focus on connecting commercial strategy with operational execution to drive profitable, sustainable growth.
Adam said he is excited to join Extolla at a time when many New Zealand organisations are reassessing how their supply chains can become more resilient, productive, and customer-focused.
“Businesses are operating in an environment where efficiency, inventory performance and supply chain agility have never been more important,
What attracted me to Extolla is its independent, practical approach. The team doesn’t just provide strategic advice, it works alongside customers to implement solutions and deliver measurable business outcomes.”
– Adam Rowland, Senior Consultant,
Commercial Strategy & Transformation, Extolla
Extolla’s Consult, Implement, Operate model supports organisations across supply chain strategy, warehouse design, robotics and automation, supply chain software, transport optimisation, procurement, inventory management, and sustainability.
Peter said the company remains committed to continuing to grow its presence in New Zealand while maintaining the independent, customer-first approach that has underpinned its success.
“New Zealand is a market we know well. Over the past three years we’ve worked alongside organisations across retail, manufacturing, logistics, government, and transport, helping them solve complex supply chain challenges and improve operational performance.“
“Adam’s appointment builds on that foundation and further strengthens our ability to support New Zealand businesses and government organisations with local expertise backed by the broader capability of our APAC team. We’re excited about what the future holds as we continue to invest in the region.”
– Peter Kendall, CEO, Extolla
Frequently Asked Questions
What supply chain consulting services does Extolla provide in New Zealand?
Extolla supports New Zealand organisations with supply chain strategy, commercial strategy, warehouse design, software selection and implementation, automation, inventory optimisation, transport optimisation, procurement, and sustainability.
Which industries does Extolla work with in New Zealand?
Extolla works with retailers, manufacturers, wholesalers, distributors, logistics providers, and transport organisations across New Zealand.
Does Extolla have people based in New Zealand?
Yes. Extolla has an established New Zealand entity and local consultants, including Senior Consultant – Commercial Strategy & Transformation, Adam Rowland, supported by a wider team of supply chain specialists across Australia and New Zealand.