Case Study: Driving rapid results and enhanced capability for Booth’s Logistics

Table of Contents

• Booth’s Logistics
• What challenges did Booth’s Logistics face?
• How did Extolla tackle and resolve the issue?
• What outcomes did Booth’s Logistic achieve?
• Hear how Dallas Vince, CEO of Booth’s Logistics, discusses how Extolla helped Booth’s optimise procurement, validate cost modelling and unlocked significant efficiencies while building in-house capabilities.

Booth’s Logistics

Booth’s Logistics is a transport, warehousing, and logistics company based in New Zealand. Their comprehensive services include linehaul, HIAB, and metro transport, warehousing and 3PL solutions, container transport and handling, import devanning, export unloading, and flat deck transport.

Combining a “Can do Will do” approach with industry expertise, serves as a vital link in their clients’ supply chains.

“Extolla quickly identified a number of high value initiatives. Within weeks, this value was realised which was significant to us.”

Dallas Vince, CEO

What challenges did Booth’s Logistics face?

Booth’s Logistics experienced significant growth over the previous five years, bringing with it growing pains and operational complexities. They sought to validate and optimise key aspects of the business:

• Metro business strategy

• Subcontractor engagement

• Pricing and cost modelling

With several acquisitions underway, Booth’s wanted to ensure they were achieving maximum efficiency and sought an independent perspective to identify opportunities for improvement.

How did Extolla tackle and resolve the issue?

Extolla addressed Booth’s challenges by implementing three focused streams of action:

• Procurement and Sourcing

Extolla conducted a comprehensive assessment of Booth’s metro business and last mile services and operating model, engaging with staff and subcontractors nationwide. By collaborating closely with Booth’s team, Extolla identified inefficiencies and provided actionable recommendations to optimise their metro business model and subcontractor engagement strategies.

• Customer Pricing and Activity-based cost modelling

Extolla validated Booth’s customer pricing models, ensuring accuracy and alignment with real-world operations. Through rigorous analysis, Extolla introduced methodologies to enhance Booth’s pricing processes, governance and decision making.

• TMS RFI Review

Armed with the knowledge of Booth’s business and operations from the metro and pricing reviews, as well as their long term strategic objectives, Extolla undertook a review of Booths TMS RFI requirements, documentation and processes and made recommendations to optimise their approach for the formal RFP stage.

To ensure long-term value, Extolla empowered Booth’s staff by transferring knowledge and skills, enabling the team to implement the recommendations independently. Extolla’s hands-on approach to the partnership brought fresh insights, challenged assumptions, and recommended tools for real-time measurement and reporting.

“I found Extolla to be very professional and would highly recommend them to anyone wanting to review their business. The Extolla team are down to earth and real and always contactable with a high level of engagement, review, and follow-up. I felt they genuinely cared about our business and wanted to see Booth’s Logistics achieve their objectives and improve.”

Dallas Vince, CEO

What outcomes did Booth’s Logistic achieve?

The partnership between Booth’s and Extolla delivered transformative results:

• Immediate Realisation of Value

Several high-value initiatives were activated immediately, delivering significant returns.

• Cost Savings

Booth’s experienced measurable cost reductions, improving business profitability.

• Validated Efficiencies

Extolla’s expertise ensured Booth’s customer pricing was efficient and effective.

• Uncovered Opportunities

Extolla highlighted previously unrecognised areas for improvement, providing a broader strategic perspective.

• Real-Time Improvement

Practical tools and methodologies allowed Booth’s to measure and optimise performance in real time.

• Increased In-House Capability

Booth’s staff gained valuable skills and the confidence to drive change independently.

By partnering with Extolla, Booth’s Logistics not only achieved significant cost efficiencies but also built a foundation for sustained operational excellence.